Honk if you hate complaining
That is the slogan on one of Guinness’ ads. And it really gets stuck in your head, but that’s not why I’m mentioning it here.
I’ve heard that the reason they came up with this ad campaign (where people are shown complaining about anything and everything) is that a few of their previous ads have been pulled due to, you’ve guessed it haven’t you, people complaining. One of the ads featured a volcano erupting, for some reason people complained about it. The other was set on board the Titanic, and there were complaints that it was insensitive to those who had either relatives who died, or were survivors. So Guinness decided to launch their campaign about idiots who moan about nothing; hence honk if you hate complaining.
So I’ve decided to label any complaints or grumblings I post under honk, just because I like that ad, unlike that other evil ad, the “no we’ve got something to talk about” that seems to be on every single time I go to the cinema.
Guinness do have a great ad archive but it doesn’t cover their present campaigns so no real use if you want to view either of those.


